Create the Magical Image

This piece of the spell may happen at the same time as the raising of power, or it may come after, or before. For the sake of clarity, however, it is helpful to consider the two matters separately.

Using one or more of a variety of possible means, the Witch creates an image of what she wishes to make a reality.
Effective techniques include:

Graphic images: pictures, sigils or symbolic drawings, mandalas, sculptures, carvings, poppets, textile art, beadwork, metal work.

Tokens and talismans: these are frequently gifts for the person for whom the spell is being cast.

Candles can be chosen, made or carved with symbols of what you wish to attain.
Potions: magical intent can be added to something which has medicinal powers.

Visualizations or other kinds of mental imagery: Your skill at constructing vivid images in your mind is one of the most important elements in working magic, and one you should practice and hone over time.

Verbalizations of your magical intention, spoken or written, should be very simple and direct, and are most effective when combined with non-verbal activity or non-verbal sound.

Naming: if a picture or poppet, for example, is to represent a certain person for the purposes of your spell, it should be formally named.

Here again, more than one technique can be used in a single spell. Visualization and verbalization can go together, and the combination can be especially effective when a group builds a composite image, speaking and visualizing together as the power is raised.